The campaign story mode is split up into four unique locations, or 'worlds', each of which has a linear path to completion. They are guided by a small robot named Beep-0. Gameplay follows Mario and a cast of other Mario and Rabbids characters of the player's choosing, including Luigi, Princess Peach, Yoshi, and four other Rabbids dressed up as a respective Mario character with exaggerated personalities. Mario attacking an enemy Rabbid from behind cover A sequel, titled Mario + Rabbids Sparks of Hope, was released on October 20, 2022. In 2018, an expansion pack for the game titled Donkey Kong Adventure was released as downloadable content. The game's critical reception was overall positive, with acclaim towards its characters and turn-based combat, and mixed responses to its puzzles and level-based combat. Although the game was met with poor reception when it was leaked, primarily due to the use of the Rabbids' franchise and weaponry, it was well received when it was officially announced at E3 2017. Its visual elements and animation were casual and vibrant, and its music was composed by Grant Kirkhope.

The design objectives emphasized the dissonance of both franchises and creating a strategy game that stood out with unique elements. Mario + Rabbids Kingdom Battle was conceived in 2014 by Ubisoft Milan creative director Davide Soliani and Ubisoft brand producer Xavier Manzanares. In Kingdom Battle, the story follows Mario, his friends, and a group of Rabbids who try to save the Mushroom Kingdom from invading Rabbids that accidentally misused a powerful invention and began to wreak havoc. The game is a crossover between Nintendo's Mario and Ubisoft's Raving Rabbids franchise. Mario + Rabbids Kingdom Battle is a turn-based tactics action-adventure video game developed by Ubisoft Milan and Ubisoft Paris and published by Ubisoft for the Nintendo Switch video game console.

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