Nor is it really about turning Edge into an adblocker – after all, ads are vital to Microsoft’s business, just as they are to Apple and Google.Īpple pitched Safari’s Flash-blocker as the Safari Power Saver Google announced its Flash regulator under the headline Better battery life for your laptop and Microsoft is following suit (our emphasis): One of our top priorities in building Edge has been that the web should be a dependably safe, performant, and reliable place for our customers. It’s not about security, even though Microsoft’s announcement starts off with: Of course, that’s not exactly what Microsoft is doing, nor is it quite how Microsoft has described the feature. Simply put, the Edge browser will as good as block Flash ads by default. Wired magazine this year began restricting content to people using ad blockers unless they disable ad blocking for Wired or pay $1 a week.Įdge, like Apple's Safari and more recently Mozilla's Firefox, follows Google's approach with Chrome when it comes to extending the browser's abilities, but Adblock Plus developers had to wait months for Microsoft to build the technology into Edge.Microsoft is following what Apple did with Safari back in 2013, and Google did with Chrome in 2015. PageFair, a company that tries to help publishers show minimally intrusive ads that ad-blockers won't block, believes 198 million people actively use ad blockers.

Online ads support many free websites, but they can be intrusive, annoying and even sometimes be used to launch malware attacks on people's computers.

That's why one online ad executive called the developer's approach a ' ransom note.' It advocates non-pesky ads, and Adblock Plus users can set the browser extension not to block these 'acceptable ads.' But big publishers including Google that want Eyeo to sidestep this ad-blocking must pay Eyeo.

Adblocker for edge